1. Introduction
No Turning Back (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect, how we use it, and the rights you have in relation to your data when using our website or services.
2. Information We Collect
2.1 Information You Provide
We collect personal information that you provide directly when you:
- Place an order
- Contact us by email
- Create an account (if applicable)
- Request support or information
This may include your name, email address, delivery address, billing address, phone number, and order details.
2.2 Automatically Collected Data
When you browse our website, we may automatically collect:
- IP address
- Browser type and device information
- Pages visited and time spent on the site
- Cookies and similar tracking technologies
3. How We Use Your Information
We use your personal data to:
- Process and deliver your orders
- Provide customer support
- Send order confirmations and updates
- Improve our website and customer experience
- Detect and prevent fraud or security issues
- Comply with legal and regulatory obligations
4. Sharing Your Information
We may share your personal data with:
- Trusted UK-based fulfilment partners to deliver your order
- Our payment processors for secure transaction handling
- Certain service providers (e.g., website hosting, analytics)
- Law enforcement or regulators where legally required
We do not sell or rent your personal data to third parties.
5. Legal Basis for Processing
We process your personal data under the following lawful bases:
- Contract: To fulfil your order
- Legitimate interests: To analyse website performance or prevent fraud
- Legal obligation: For record keeping and tax purposes
- Consent: For optional communications (if applicable)
6. Cookies & Tracking
Our website uses cookies to improve functionality and user experience. You may adjust your browser settings to block or delete cookies, but some features of the site may not function correctly.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Typically:
- Order records are kept for up to 6 years (for accounting and legal reasons)
- Customer service communications may be retained for up to 12 months
8. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate information
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict processing
- Request data portability
- Withdraw consent for optional communications
To exercise any of these rights, please contact us using the details below.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data. While no system is completely secure, we take all reasonable steps to safeguard your information.
10. International Transfers
We store and process all customer data within the UK or EEA. If any service providers operate outside the UK/EEA, we ensure appropriate safeguards are in place.
11. Contact Information
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact:
- Email: tom@noturningback.store
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated “Last updated” date.
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